April 2025

Phase 2 of the “Niveshak Didi” initiative

• Niveshak Didi” is a unique initiative that trains women postal workers and community leaders to act as financial educators within their local regions.
• During Phase 1, more than 55,000 beneficiaries participated in IPPB Financial Literacy Camps across India, with approx.
• 60% female beneficiaries mostly in the youth & economically active age group.
• Every 2 out of 3 such beneficiaries belonged to deep rural locations ensuring maximum penetration at the grassroots levels.