August 2024

• [p] Plan to reward digital influencers
• [!] Encouraging pro-government posts

The government has decided to list agencies/firms to give advertisements to promote them for making and displaying content through digital medium like tweets/ videos / posts/ reels about schemes and achievements of the U.P. Government. It will also help in employment opportunities to citizens of the State.

For X, Facebook, and Instagram, the maximum monthly payment limits are set at ₹5 lakh, ₹4 lakh, ₹3 lakh and ₹2 lakh respectively,

While on YouTube, the payment limits for videos, shorts, and podcasts are ₹8 lakh, ₹7 lakh, ₹6 lakh, and ₹4 lakh, respectively.

• [c] The aim is to provide employment to BJP-linked people,” SP spokesperson Ameeque Jamei said.

Hindu